Transportation is changing in more ways that one. Electric cars are making a headway, high-speed trains are being launched, car sharing is on the rise, airlines are competing on cost, congestion is being considered an environmental problem and those are just the tip of the iceberg.
Logistics is changing too inline with transport as we experience a highly dynamic last mile delivery system. Firms are counting on ordinary people to deliver packages on demand while traditional systems are being challenged for being inefficient in the face of record online shopping. Logistics firms are now depending on people to collect their parcels but most we have studies have no incentivized this at all.
We can assist firms in this industry with ideas and systems that can improve competitiveness and value to consumers. The competition to get a customer from London to Birmingham is between a train, bus, or car rental company. Understanding the customer will make all the difference.